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WHAT WE DO

Reimagining food value chains

The challenge

Over the past century, global food systems have helped feed a booming population, fuel economic growth, and reduce hunger in many parts of the world. The scale, consistency, and reach of today’s agricultural and fisheries systems are extraordinary: a result of ingenuity, coordination, and hard-won progress.

The system has delivered for many — but the cracks are showing. Ecological and social costs are mounting. Trust between actors is fraying, and health outcomes are worsening.

Despite numerous initiatives to shift an unsustainable trajectory, we remain stuck in a pattern of incrementalism. It is time to reimagine agricultural value chains and chart new pathways.

Over the past year, we have gathered leaders from farming, finance, civil society and beyond — to shape new ideas for food systems rooted in equity, resilience and ecological integrity.

Our sense-making journey so far

We met on farms and in forests, surrounded by beautiful nature amidst the buzzing of bees and the hatching of turtles. Together we asked: what are the cracks in the current system? What tensions exist between different worldviews? What practices should we let go of? And what new models can deliver resilient and sustainable landscapes?

Synthesis Report: Reimagining Food Value Chains
May 2025
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Imaginal Studio: UK
June 2025
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Imaginal Studio: Indonesia
August 2025
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Imaginal Studio: Brazil
August 2025
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Synthesis Report: Reimagining Food Value Chains
May 2025
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Imaginal Studio: UK
June 2025
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Imaginal Studio: Indonesia
August 2025
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Imaginal Studio: Brazil
August 2025
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The emerging seeds of the future

More than 20 seeds were discussed across the three Imaginal Studios, with several cross-cutting themes emerging. Conversations and further development are ongoing on the following threads…

Market shaping for climate and nature

How to reshape markets to overcome the barriers that keep transformative technologies from scaling, and enable agricultural and fisheries innovations which benefit climate and nature can flourish.

The connection between food, regenerative agriculture, storytelling and culture

Projects centred on culture and narratives, leveraging art, education, and media to reconnect people with local food biodiversity, ecological knowledge, nutrition and collective responsibility.

How finance can drive innovation and place-based resilience

This includes better accounting for financial flows in productive landscapes, looking at aggregation and risk/reward metrics and pathways to scale investment into regenerative business models.

Platforms to elevate producer voices

Empowering local producers through recognition and support of sustainable practices, combining technical assistance with collaborative storytelling and connections to larger networks.

"What excited me the most is the potential of combining micro-solutions with the global perspective, the traditional wisdom with cutting edge technology or solutions."

Iben Yuzenho, Founder at Sebumi

This work is generously funded by

A woman sits on a wooden chair holding a microphone, in front of a large piece of cardboard with the title 'history of the future' written on it, in additional to many coloured post-it notes.

What methodology underpins our approach?

Real transformation requires us to walk a twin trail, pushing the boundaries of current systems, whilst daring to dream beyond. Our approach combines well established and emerging methods — from systems thinking, group genius and design thinking to inner development, collective imagination and kincentric leadership.

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